Lefteris Arvanitis
Strategy Director
Political scientist and strategy consultant, with ten years in journalism and senior media roles. At AtoZ he designs large-scale campaigns and handles crisis response. He specializes in audience segmentation and qualitative research. He studied at Aristotle University of Thessaloniki, Bologna and Forlì, Italy.
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Lefteris Arvanitis is a political scientist and strategy consultant with experience in political and corporate communications, public opinion research, policy development, and crisis management. He has worked on political campaigns and major communication projects for businesses. For more than ten years, he worked as a journalist and later held leadership positions in media organizations, including serving as Deputy Managing Director of the Greek Public Broadcaster (ERT). At AtoZ, he collaborates with clients on the planning and execution of large-scale campaigns, communications programming, and crisis response. His specialization lies in audience identification and segmentation, qualitative research (interviews, focus groups, narrative analysis), and the development of strategies that connect research findings with measurable goals. He was born and raised in Thessaloniki, graduated from Aristotle University of Thessaloniki (AUTH), continued his studies in Bologna and Forlì, and currently lives in Athens.
